Discover Launches $5 Million Campaign Funding Black-Owned Restaurants Based on Consumer Nominations

It’s no secret COVID-19 has been bad for businesses across the board. Additionally, statistics have shown how the pandemic has negatively impacted communities of color. Tuesday, Discover announced its stepping up to provide support to Black-owned restaurants.

“COVID-19 has wreaked havoc on businesses across the United States, and we want to help effect positive change by offering financial support to Black-owned restaurants, a segment of the economy that has been disproportionately impacted during this pandemic,” said Julie Loeger, Discover Executive Vice President and President of U.S. Cards, in a released statement.

Discover is committing $25,000 to 200 restaurants each week which totals out to $5 million. Restaurants will be randomly selected weekly, beginning July 13, based on submitted nominations. This will continue for 17 weeks ending in November.

“Through this campaign, people across the country can support their favorite Black-owned restaurants. By sharing the names of these establishments on social media, it not only helps promote these businesses, but it also nominates them for a chance to receive $25,000,” said Loeger.

Nominations can be made on the following social media platforms:

• Twitter: Tweet and mention the restaurant’s name and @Discover, #EatItForward and #Sweepstakes.
• Facebook: Nominate a restaurant by tagging them in the comments section of a post where Discover is asking for nominations related to the $5 million commitment to Black-owned restaurant program.
• Instagram: Upload a photo taken by a user that is related to the nominated restaurant and tag @Discover, #EatItForward, #Sweepstakes and @ mention the restaurant’s Instagram account or restaurant name within the photo caption.

To kickoff the campaign, Discover has already donated $25,000 to three Black-owned restaurants.

For official rules, winner criteria, and additional information visit www.EatItForwardTerms.com.