Jesse Collins Set to be First Black Producer of Super Bowl Halftime Show

For the first time in history, the Super Bowl Halftime Show will be headed by a Black producer. Emmy-nominated Jesse Collins will produce the 2021 show. Collins, founder and CEO of Jesse Collins Entertainment, has previously worked on the BET Awards and Grammys.

“It is an honor to be part of such an iconic show at such an important time in our history,” Collins said in a statement, via Sports Business. “I am grateful to Jay-Z, [Roc Nation chief operating officer] Desiree Perez, the entire Roc Nation family, and the NFL for granting me this opportunity.”

No talent for the show has been confirmed yet. Super Bowl LV is scheduled for February 7, 2021 in Tampa Bay. Florida Governor Ron DeSantis anticipates a full Super Bowl with fans despite current fan restrictions for NFL games across the league. Tampa Bay’s team, the Buccaneers, are phasing their stadium attendance up to 25 percent capacity.

The Collins announcement comes after the NFL established a partnership with Jay-Z in 2019 making him co-producer of Super Bowl halftime shows.

“Jesse Collins is innovative, creative, and one of the only executive producers that speak fluent ‘artist vision,’ ” Jay-Z said in a statement, via Sports Business. “He’s a true artist. Jesse’s insight and understanding create extraordinary shows and true cultural moments. After working with Jesse for so many years, I look forward to all there is come.”

The last show, the first Jay-Z had a hand in, made history with Shakira and Jennifer Lopez. It was the first time two Latina women headlined the event.