TSP CEO Lamar Tyler: Standing in the Gap for the Black Business Community

As DEI rollback directives imposed by the Trump administration continue to negatively impact MBEs and Black business professionals in every field, many companies and organizations are taking on the responsibility of offering assistance to the Black business community and providing protections for its members by interceding on their behalf with funders and legislative officials.

Lamar Tyler and wife Ronnie, co-founders of Traffic Sales & Profit, made history as the first non-Fortune 500 company presenting sponsor in the prestigious National Black Business Conference’s 125-year legacy, which was recently held in Atlanta and included more than 3,000 participants.  TSP, the nation’s premier business community organization, representing approximately 47,000 member businesses and individuals, specializes in building purpose-driven African American businesses and supporting Black entrepreneurs. TSP powered the NBBC’s impressive lineup of speakers and events and delivered valuable support for the NBBC attendees, including CEO’s, government leaders, and established and aspiring business owners who attended the milestone event.

This milestone signals a bold new era in Black economic self-determination, proving that Black-owned enterprises can fund and fuel their own futures.

With a network of over 47K members from all over the U.S. and various countries, TSP focuses on innovative online technology and provides fundamental learning, surefire systems, and growth strategies that help businesses generate profit with ease in the shortest amount of time, regardless of start-up budget or audience size.

The Atlanta Daily World spoke with Lamar Tyler prior to the conference’s opening, which featured another historic keynote from Kenneth B. Morris, Jr., direct descendant of both Frederick Douglass and Booker T. Washington.

During our exclusive interview, Tyler emphasized the impact of DEI funding pullbacks on black businesses, noting some lost 60-80 percent of income since the Trump administration’s dismantling of economic equality initiatives and shared strategies for recovery include SWOT analysis, pivoting, and leveraging AI-driven disruptions.

“One of the main things we always look at in our company is when we do our SWOT analysis and look out and say, ‘Hey, what are our strengths, weaknesses, opportunities, … you know, what are your major threats when one part of your money comes primarily from one individual source? You can be impacted by external issues, like politics, like the administration, changes in regulations. … So we tell everybody to answer that question and prepare for things that can go wrong before they do go wrong,” explains the business expert. “Once they do, you’re looking to pivot as soon as possible and answer [the next question]. ‘Where can I take my channels, my services, my products that I offer into a marketplace that is still receptive?”

Tyler quips that often start-up and newly established solopreneurships sometimes are stunned by the sobering fact that revenue does not equal business wealth and that TSP programs are uniquely designed and ultimately dedicated to help entrepreneurs scale from solopreneurships to seven-figure businesses.

“What happens is what a lot of entrepreneurs realize the hard way is that ‘six figures in my business, is not like six figures on my job. So once I take out all of my expenses, once I pay for labor, overhead, the cost of goods and for doing these other items, I have a fraction of the money from when I worked full-time somebody else’s organization. What I’ve done is just basically trade one job for another,” explains Tyler.

The TSP CEO insists that of primary importance is moving from dependency to the freedoms economic independence affords more lucrative and secure companies. “What we want to do is take those same people and move them from solopreneurship as fast as possible. We have experts who help them with everything from getting their advertising up to helping to build a team. We have consultants to help them build them with sales and marketing operations … and everything beyond that,” Tyler says, adding, “And then at the top level for entrepreneurs, we have a program that’s specifically for companies doing over $1 million per year. … Some of our [six- and seven-figure] companies were bootstrapped. They did not have venture capital. They’re not outside-funded, so they grew something from nothing. But at that level, what we found is that they had a different set of needs.”

Tyler explains that key among those specific needs is next-level leadership and developing a vision that people that workers and customers can rally around and build a sense of community and consensus. “So we help them with that. And then we gotta work with municipalities where we come in and help them shape and mold the small businesses they have on the ground in their local communities so they can grow. They can employ more people and help improve the tax base and

The widely respected business leader’s 360 approach is garnering the attention of major players in industry and government. He has been labeled one of the most important minority business experts in the nation as well as one of the leading and most influential voices in business and digital marketing. He has received national and global ackowledgements for his work, including being listed as one of Ebony Magazine’s Power 100, selected as a finalist for Black Enterprise’s Family Business of the Year, and for Infusionsoft’s Small Business ICON Award, as well as the recipient of the ClickFunnels Two Comma Club X Award and the ClickFunnels Bootstrapped Entrepreneur of the Year Award for Coaching & Consulting.

Tyler created his award winning platform to not only help guide Black businesses and families discover their true purpose and legacy, but to also change the economic landscape of the Black community by closing the wealth gap through entrepreneurship. He is also the visionary and creator of the 2x Telly Award-winning streaming platform, theConvo™, which has been deemed the ultimate destination for conversations around Black entrepreneurship, Black wealth and the new Black history.

Tyler is also the author of three books, Traffic, Sales and Profit: The Ultimate Step-by-Step Guide to Creating Consistent Business Revenue Online, The Gatekeepers are Gone: Hustle + Technology = Success as well as the soon-to-be-released Hidden Revenue Formula:The 4 Core Levers to Extract More Income from Your Clients, and has been featured on CNN,HLN, “Today,” “Good Morning America,” NPR, the Washington Post, Entrepreneur, ESSENCE, Parenting Magazine and more.