For the first time in history, the Super Bowl Halftime Show will be headed by a Black producer. Emmy-nominated Jesse Collins will produce the 2021 show. Collins, founder and CEO of Jesse Collins Entertainment, has previously worked on the BET Awards and Grammys. “It is an honor to be part of such an iconic show at such an important time in our history,” Collins said in a statement, via Sports Business. “I am grateful to Jay-Z, [Roc Nation chief operating officer] Desiree Perez, the entire Roc Nation family,