NBA veteran point guard, entrepreneur, and philanthropist, Russell Westbrook, has formally entered the digital media sector by launching Russell Westbrook Enterprises, new digital media division, RW Digital. The division has architected specific programmatic solutions that enables brands to more efficiently reach diverse audiences and amplify owned and operated minority publishers. Since ascending, Westbrook's business portfolio has grown to touch multiple verticals including Venture Capital, Fashion, Real-Estate, Insurance and now Digital Advertising. With the driving force of resourceful betterment for his community being the focal point, Westbrook has intentionally expanded his