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Jenee Naylor once worked at Target. Now Target carries her clothing line

Meet Jeneé Naylor, a former Target employee, who has launched her own clothing line in the retail giant. Starting as a team member in 2012, she climbed the ranks to store director, and now her fashion line is part of Target’s Future Collective brand.

“My career at Target taught me some invaluable lessons,” Jeneé said, according to Because of Them We Can. “I learned how to pay attention to the details, mastered the essential art of project management, and transformed into an impactful leader. I honed my ability to strategize and execute plans, which has been such a useful tool within this creator landscape.”

Fashion had always been Jeneé’s passion, from sketching designs in high school to working in retail. Even while managing a team of over 200 at Target, she found time to share her style on social media, gradually building a loyal following. Her journey went from posting outfits on Instagram to running a successful website and a YouTube channel.

One of Jeneé’s proudest moments at Target was helping to open the first small-format store on the East Coast. It was a challenging yet rewarding experience that involved teamwork and collaboration across the company. Now, she’s come full circle by partnering with Target for her own clothing line.

“This is such a meaningful, full-circle moment that I’m honestly still processing,” she said. “I hope to inspire someone to go after their dreams and chase that thing in the pit of their stomach telling them to keep going. It’ll all pay off in the end.”

Her collection, the Future Collective with Jeneé Naylor, is now available both online and in select Target stores.