Changing the Narrative in PR with CLOUT, LLC
By Danielle Sanders, Chicago Defender CLOUT, LLC is a marketing and public relations agency supplying strategic marketing communications counsel and turn-key public relations tools as well as tactics that empower companies and brands to grow their bottom line, influence the markets they serve and protect their corporate reputations. Former McDonald’s Corporation senior marketing communications executive, Michon Ellis founded CLOUT, LLC. Ellis is a Growth-oriented Entrepreneur, Chief Marketing and Communications Officer with nearly 25 years of global and domestic business development, marketing, and communications experience. As an influential leader, he
Super-sized Racism (Part 2): Black McDonald’s Franchise Owners Should Matter
As appeared first in the Michigan Chronicle By Trevor Coleman During a recent interview with CNBC news, McDonald’s CEO Chris Kempczinski bragged that his company has “probably” created more Black millionaires than any other corporation. Setting aside the fact the NFL, NBA, and a few other businesses may have something to say about that, the statement nonetheless did raise the question of the fast-food behemoth’s relationship with the African American community. Especially given the shocking allegations of systemic racism at the highest levels of the corporation made this year in
Super-sized racism: former McDonald’s execs strike back in explosive race discrimination lawsuit
As appeared first in the Michigan Chronicle By Trevor Coleman and Trevor W. Coleman II For more than 50 years the McDonald’s Corporation took pride in branding itself as a socially conscious corporation particularly interested in doing business in abandoned and long-ignored Black communities while embracing racial diversity as a critical component of its corporate ethos. It is a philosophy that helped create a popular narrative and also focus on story that the Chicago-based company was a progressive business and a place where African Americans could grow, find mentors, promotions, and economic opportunity. However, that image was