It’s time to get down to business and branding is the first step. As with any new venture, crafting the perfect brand requires more than a great idea to succeed. Here are five branding tips to make your brand stand out above the noise. “I define a brand as the secret sauce of business," said Veronica Gibson, owner of CX Branding Agency. “It’s the only thing that differentiates you from everyone else that’s doing what you’re doing.” Have Confidence in Yourself and Your Business Gibson says confidence is key to