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By Danielle Sanders, Chicago Defender CLOUT, LLC is a marketing and public relations agency supplying strategic marketing communications counsel and turn-key public relations tools as well as tactics that empower companies and brands to grow their bottom line, influence the markets they serve and protect their corporate reputations. Former McDonald’s Corporation senior marketing communications executive, Michon Ellis founded CLOUT, LLC. Ellis is a Growth-oriented Entrepreneur, Chief Marketing and Communications Officer with nearly 25 years of global and domestic business development, marketing, and communications experience. As an influential leader, he

Tangela Parker is the Director of Marketing and Brand Services for the busiest airport in the world, Hartsfield-Jackson Atlanta International. She is responsible for marketing/brand strategy, creative services, advertising programming, and social media engagement. Additionally, Parker’s team oversees parking services and the concessions program. Prior to her role at Hartsfield-Jackson Atlanta International Airport, Tangela spent 22 years in various leadership positions in the healthcare industry. Most recently she was the Sr. Director of Member Experience for WellCare Health Plans, Inc. In this role she had oversight over the

Real Times Media (RTM) is proud to announce Dyanna Knight Lewis as Regional Vice President. In her new role, Dyanna will serve as a liaison with selected national RTM clients and be a central resource for all things digital, marketing, and special events. Dyanna will continue to oversee chicagodefender.com as the publisher. Dyanna Knight Lewis is a thirteen-year media professional and veteran employee at Chicago Defender, beginning her career as a senior account executive and climbing the corporate ladder. In Dyanna's recent position as Vice President of Chicago

It’s time to get down to business and branding is the first step. As with any new venture, crafting the perfect brand requires more than a great idea to succeed. Here are five branding tips to make your brand stand out above the noise. “I define a brand as the secret sauce of business," said Veronica Gibson, owner of CX Branding Agency. “It’s the only thing that differentiates you from everyone else that’s doing what you’re doing.” Have Confidence in Yourself and Your Business Gibson says confidence is key to

Target has named Maurice Cooper its new Marketing Senior Vice President. Cooper's work will focus on inclusive branding to strengthen consumer relationships, strategic promotions, and marketing across media platforms. Effective September 14, he will directly report to Rick Gomez, Target’s EVP and chief marketing, digital and strategy officer. In a statement Gomez said, “Maurice has an incredible passion and curiosity for understanding the consumer, their mindset and their shifting preferences. His extensive experience and leadership will make him a great addition to our marketing team as we continue