Black Influencers Earn 35 Percent Less than White Influencers, Nearly Half Report that their Race Contributed to an Offer Below Market Value
Since social media has existed, people have reached online fame based on what they post to their profile. Through apps like Facebook, Instagram, and Tik Tok, some accounts have gained hundreds of thousands of followers and reached what is commonly known as influencer status. Within the past few years, influencers have started to monetize their following with companies who pay them to post ad-related content. Influencers have also been picked up for commercials and other professional ad placements. It has been suspected that white influencers benefit more than